You’ve most likely heard of the original marketing tagline, “Got Milk?” The marketers behind the campaign used celebrities to help commercialise milk. Each star featured on posters or in commercials proudly proclaimed the greatness of milk with a white moustache stamped above their upper lip.
The campaigns’ celebrity-infused backbone helped to quickly spread the word of milk’s nutritional benefits, influencing society to drink more of the popular cow-produced beverage.
In 2006, the words plastered across Beyonce and her mother Tina Knowles Got Milk? poster said, “Growing up I always wanted to be just like my mom. So I drank milk. Some studies suggest that women who drink enough milk tend to weigh less and have less body fat than those who don’t. So drink 24 ounces of low-fat or fat-free milk every 24 hours as part of your healthy diet and see for yourself. Who says father knows best?”
However, Dr Mercola, a health expert, states the opposite. He claims that when milk is homogenised, the butterfat within often spoils, which is meant to provide the nutritional benefits. And in skim milk, it is even worse, as the butterfat is typically nonexistent. When the butterfat is destroyed, a chemicalised, poor-for-the-liver vitamin D takes the place of the natural, necessary vitamin D. Dr Mercola says that the lack of butterfat in milk makes it difficult for your body to digest many of the nutrients within the beloved liquid cereal companion.
Noah Wyles in 2000 stated, “Want strong bones? Your bones grow until 35 and the calcium in milk helps. After that, it helps keep them strong. So drink up. Doctor’s orders.”
A few studies spent time looking into the relationship between consuming milk and developing healthy bones, and the evidence showed the milk had little influence on the number of stress fractures in teenage girls or strength of bone in children.
In 1999, Got Milk? featured Jennifer Love Hewitt in one of their famous posters, which focused on osteoporosis. It said, “What does Jennifer Love hate? Osteoporosis. So I drink fat-free milk every meal. Each glass has enough calcium to prevent it. Which makes me feel good enough to tackle something else I hate: cleaning up.”
One study conducted at Harvard University followed 77,761 women over the span of 12 years and the results highlighted how the amount of milk we drink does not decrease our chances of osteoporosis.
More and more evidence is revealing the limited nutritional intake in milk and how it may not prevent osteoporosis, or it may not even improve your overall calcium intake. However, some scientists and doctors standby Got Milk?’s savvy, ingenious marketing campaign.
If you are unsure of whether milk will benefit you or not, you may want to consider trying out The Synergy Company Bone Renewal. When you take each capsule, your body can absorb a vast number of nutrients such as plant-based calcium, magnesium, vitamin K2 and D3, trace minerals, enzymes, and "exclusive 4-part blend of rare, vitalizing botanical Synergizers™". Not only will your body happily absorb these array of nutrients, but the capsules can also help promote bone regeneration, as well as support bone building and keep the minerals in your body balanced.